Less than a year into my role at UrgentVet, I led a strategic website relaunch designed to bridge the gap between discovery and care. By introducing an intuitive interface and enhanced SEO features, we transformed the site into a high-performing tool that effectively turns digital visitors into clinic clients.

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Ongoing refinements ensured the site continued to deliver an optimal experience for pet parents and team members alike.

I wrote and directed a short animated video that clarifies when to visit UrgentVet and what to expect, making urgent pet care easier for clients to understand and access.

 

The video was designed to help introduce our brand and also educate pet parents on the differences among general practice, urgent, and emergency vets. 

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This format was chosen because it could be deployed in a variety of mediums including web, social, email, and in-clinic. 

Built and optimized the online presence for a second location of Office Furniture EZ. 

 

These efforts helped it to achieve high-ranking results within the first 30 days of opening.

I created the Featured Case program to showcase real patient stories and boost each hospital’s local SEO around condition- and symptom-based searches.

 

After creating the framework, I rolled it out as a recurring team task to keep every location page fresh and educational.

Launched a recurring digital series spotlighting UrgentVet team members through short, story-driven posts.

 

Designed showcase front-line care team members and help potential candidates see the people and culture behind the brand.

I concepted, wrote, and directed this quick-hitting :15 ad to highlight what UrgentVet does and when pet owners should visit.

 

Produced for under $1,000, the piece blends simple storytelling with real clinic visuals to create an approachable, high-impact spot ideal for social ads and awareness campaigns.

I partnered with local media outlets to secure meaningful exposure for our practices, blending paid opportunities and earned coverage when a compelling story was available. 

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These projects helped introduce the brand to pet parents in the community. They also increased awareness in a sometimes crowded veterinary landscape.