I was tasked with creating a market intro plan to introduce our newly opening urgent care hospitals to the general practice hospitals in the area to begin the referral process.

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We designed a "swag box" of carefully chosen items - for the practice and its clients. These kits are delivered as part of our pre-opening expansion activities. 

Part of marketing is educating the consumer on their options - using copy, efficient language, and relatable visuals. 

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I've created handouts, magazine spreads, newsletters, and more to build brand trust and support informed decision-making.

I oversaw signage for new UrgentVet clinics, ensuring every location launched with cohesive interior and exterior branding.

 

This included the management of design approvals, permitting, and vendor negotiations to align brand presentation with local codes.

From neighborhood festivals to rescue partnerships, I managed event marketing. Components included: budgeting, planning, logistics, preparing materials, coordinating staff, and ensuring our brand showed up meaningfully in each community.

 

Post-event reporting helped measure impact and refine future activations.