Throughout my career, I've been very effective at creating content - including social media posts, blogs, collateral, traditional media, newsletters, magazine articles, press releases, testimonials, and much more. Here are just a few recent samples.
This is a short video I created using photos I took. The purpose of this is to help HR with recruitment efforts -- showing potential candidates what it's like to join the St. Luke's Family.
This is a two sided sell sheet that I created. It's designed to assist both the patient, his or her caregiver and the medical team with deciding on which cataract lens was most appropriate. It illustrates how a person will see in each of the three options we offered.
The PDF above is a newsletter I wrote each quarter for our Hearing Services Department. It was distributed in the eye clinics. It was intended for the eye care patients to read while waiting for the doctor. The purpose was to better introduce potential hearing aid patients to our services in an engaging manner.
This two-page spread appeared in Healthy Living Magazine, a publication in The Villages, Florida. The focus was on the new Ophthalmologist and the opening of our second clinic. I wrote the copy, oversaw the photo shoots, provided the additional imagery and approved the final version for print.
This is a blog post in response to one of the top questions patients asked in the months following cataract surgery. It explains what has actually happened, how it's remedied and it visually walks the reader through the procedure. It was featured on the St. Luke's website, in social media, as a response to online questions and in a handout.
Here is a blog I wrote for a client (a non-healthcare example). It outlines management strategies for the person overseeing a remote team for the first time.
This was a feature on social media where we showcased our MDs and some current testimonials for actual patients.
This is a virtual tour of St. Luke's at The Villages Eye Care & Surgical Center. I oversaw this from inside & outside facility prep to the shoot itself to utilizing it on Google Maps, our website, and on social media. I hired a vendor to both film the clinic in 360 degree mode and assist us with preparing the video to load on our Google Maps page.
This is social media content I created. Because the St. Luke's population is primarily people 60 and older along with their caregivers, I was always mindful to create content that was empathetic and useful to the demographic.