Several of my prior positions have required that I be highly involved in events. From ideation to effectiveness reporting, and everything in between, I'm adept at putting on memorable and effective activities.  These include: employee engagement, recruiting, lunch and learns, galas and more. Here are a few examples of recent events I've managed.

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St. Luke's sponsored a 5K/10K/Half Marathon. I was the point person for this event. I oversaw our presence in its entirety - tent, staffing, participant shirts, internal/external promotion, swag and more. 

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As a co-chair of the Employee Engagement Committee, I was responsible for onsite activities. In this example, we served food and used over-sized plaques to celebrate Employee Appreciation Day. 

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St. Luke's Sponsored the annual Epiphany Cross Dive in Tarpon Springs, Florida. I project-led this event where our deliverables included promotion assistance, a print ad, a presence onsite, swag and photography. 

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As a co-chair of the Employee Engagement Committee, we planned and executed company wide events including the ever popular Ugly Sweater Day. We used social media voting to determine winners in certain categories while at the same time boosting our digital presence. Winners received prizes and bragging rights. I managed all components of this event. 

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St. Luke's offers free lunch and learns to its patients. As a Marketing Supervisor, I developed a standard operating procedure for these events and delegated regular tasks to support staff. The events typically consisted of a doctor giving a 40 minute talk on his or her area of specialty. Afterward we scheduled appointments for attendees who were interested in further exploring our services. 

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I partnered with the HR team to hold quarterly Open Interview Days - an event where interested applicants could apply and be interviewed on the spot. My role included promotion by way of digital media, traditional media and employee referrals. I was also responsible for signage, swag, and online RSVPs. 

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In 2019, I launched an Employee Pet Calendar contest. We received over 140 pet photos and winners were determined by an independent panel of managers and employees. The calendars were then printed and one was provided to each employee in late December. Winners received prizes and recognition. We also sold additional calendars at cost to those who needed extra copies for family and friends. 

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St. Luke's used a local video production crew for testimonials for TV commercials and other digital projects. My role was to organize all doctors and patients who would appear on camera. This included location scouting, initial contact, scheduling, release forms, participant gifts, hair and makeup artist scheduling and more. 

WENDY KNAFLA

6406 Falcon Court

Tampa, FL 33625

813-562-1849

wendyknafla@gmail.com 

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